JUST Water
Helping a water company tied to its community make a big splash for the future of our planet.
Parker Saiia, Copy • Sarah DeFlaminio, Strategy

Activation

Sponsored TikTok messages will promote the beat for Glens Falls, an unfinished song by Jaden. At the end of the week, the creator with the most likes using this audio will be invited to record their verse for the studio release.
Tickets will be sold through a popup at the SoHo House in NYC, which Jaden has mentioned multiple times in his music.

The festival will benefit a revolving fund for Glens Falls to be spent on education and cultural initiatives.

Executions

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