Spec Work • My Roles: Art Direction and Copywriting

Becoming a vegan can be daunting.

From "did that have dairy?" to "I couldn't resist that cheese pizza", new vegans make a lot of little mistakes. Luckily, there's a brand for them.

Music can attract Gen Z to JUST Water in a way no other brand can: with authentic clout. The goal? Sustainability that can rebuild a mill town.
My Role: Art Direction
Lindsay Saiia, Copy • Sarah DeFlaminio, Strategy