Hello Toothpaste
Music can attract Gen Z to JUST Water in a way no other brand can: with authentic clout. The goal? Sustainability that can rebuild a mill town.
My Role: Art Direction
Lindsay Saiia, Copy • Sarah DeFlaminio, Strategy
Spec Work • My Role: Art Direction, Copywriting


For new Vegans (and "Vegans"), Hello is a toothpaste that aligns with their new personality that actually tastes good.