Collaboration with CLLCTVE • My Roles: Art Direction, Copywriting, Development
Nadir Pearson, Strategy • Kaila Mathis, Project Management

Freelancing is the future of work —
but not if you ask professors.

College students aren't being prepared for the labor market they're graduating into. It's the reason Pangea.app and CLLCTVE were started straight out of undergrad (Brown and Syracuse, respectively). But there was still a knowledge gap.

So we created PRIMARY.

Scroll to see it come together

Music can attract Gen Z to JUST Water in a way no other brand can: with authentic clout. The goal? Sustainability that can rebuild a mill town.
My Role: Art Direction
Lindsay Saiia, Copy • Sarah DeFlaminio, Strategy
Music can attract Gen Z to JUST Water in a way no other brand can: with authentic clout. The goal? Sustainability that can rebuild a mill town.
My Role: Art Direction
Lindsay Saiia, Copy • Sarah DeFlaminio, Strategy
NEXT PAGE