Spec Work • My Roles: Art Direction and Copywriting

Meet an uncommon bourbon
with a friendly name.

With millions missing the friends they made at now-empty dive bars, it's time for a passed-over bourbon brand to make space in a crowded market.
Move over, Jack and Jim—it's Evan's time.

Music can attract Gen Z to JUST Water in a way no other brand can: with authentic clout. The goal? Sustainability that can rebuild a mill town.
My Role: Art Direction
Lindsay Saiia, Copy • Sarah DeFlaminio, Strategy


Evan Williams will take over imissmybar.com to give select listeners a taste of the place they're missing. We'll send them a small bit of their home-away-from-home with a bottle of Evan Williams Bottled-In-Bond alongside branded coasters.