National Student Advertising Competition • My Role: Head Art Director, Plansbook Designer
Parker Saiia, Copy • Sarah DeFlaminio, Media • Julia Johnson, Design
‍Taylor Haughton, Design • Shane Sukhlal, Production • Madelyn Geisinger, Research
‍Andrew Badway, PM • Mariana Sosa, Media

Technology was supposed to make advertising easier.

But it's only gotten more complicated. With over 7,000 adtech providers and growing, it's impossible for advertisers to pick one that solves all of their issues. Which leaves viewing their campaigns through dozens of windows, never getting the full picture.

So we talked to a few Advertisers to see what they thought about the current state of the industry.

Music can attract Gen Z to JUST Water in a way no other brand can: with authentic clout. The goal? Sustainability that can rebuild a mill town.
My Role: Art Direction
Lindsay Saiia, Copy • Sarah DeFlaminio, Strategy

But the only all-in-one platform outside of the walled gardens, Adobe's Experience Cloud for Advertising, hasn't caught on yet.

We set out to change that.

INSIGHT

Advertisers need help pinpointing what consumers are actually doing — and what comes beyond that.

And we're leveraging traditional media to make a big splash around the water cooler.

On their commute

At the reception desk

And when they're "looking for inspiration" on their phones

To help everyone see the bigger picture of advertising, Adobe will launch Adobe Vision, a free tool to optimize ad creative for people with disabilities such as blindness, hearing loss, and colorblindness.

Adobe Vision would be accessible through Creative Cloud and made open source to create a new industry standard.

PR on industry news sites and across the tech journalism sphere would spread the platform to both agencies and small businesses, increasing the range of Adobe's reach.

To see the rest, flip through our plansbook.

Music can attract Gen Z to JUST Water in a way no other brand can: with authentic clout. The goal? Sustainability that can rebuild a mill town.
My Role: Art Direction
Lindsay Saiia, Copy • Sarah DeFlaminio, Strategy
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